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All the great advances in human history have had to do with breaking with the established; with questioning the socially accepted. Across all the disciplines—from science to architecture and design—the subversion of the rules has been a strategy to propose a radically different vision for the future. Today this is more important than ever as we come to grips with the realization that our relentless pursuit of consumerism has resulted in the degradation of the environment and the loss of biodiversity. Unchecked growth is leading to serious social, economic and environmental consequences and if there has ever been a moment to implement the old adage, “Rules are made to be broken,” this is it.